A follow up to Google Content Network Post …
September 25, 2007
Good point Shariq / Tomncp! I think I misworded my headline and question. The questions I was trying to ask was “Is Google’s Content Network costing you money?” And in our case, it was. 95 percent of our clicks were coming from the Content Network, which displayed our ads on sties completely unrelated to our business or products. Those clicks were costing us money. Contrary to my original question (which I edited), the Content Network was actually HELPING our CTR, but it was artificially inflating it with zero ROI.
Entry Filed under: CTR, Google Adwords. Tags: Adwords, Content Network, Google.
1 Comment Add your own
Leave a Comment
Some HTML allowed:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <pre> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>
Trackback this post | Subscribe to the comments via RSS Feed
1.
Maximus | December 20, 2007 at 7:50 am
I would like to see a continuation of the topic