A follow up to Google Content Network Post …

Good point Shariq / Tomncp! I think I misworded my headline and question. The questions I was trying to ask was “Is Google’s Content Network costing you money?” And in our case, it was. 95 percent of our clicks were coming from the Content Network, which displayed our ads on sties completely unrelated to our business or products. Those clicks were costing us money. Contrary to my original question (which I edited), the Content Network was actually HELPING our CTR, but it was artificially inflating it with zero ROI.